Keyword research is the first step to doing SEO right. Without it there’s no way to know how many searches are being made for your topic, how much competition you’re up against and what people want to find when they search. SEO consultant Sydney will be the one to do keyword research for your website.
So it’s important to do keyword research the right way. This means using advanced techniques like Google AdWords Keyword Planner (AKWP) and Google Trends to help guide your decisions. It also means using tools like Ahrefs and Moz to get an accurate picture of how competitive a keyword is before you start writing content around it.
In this article, we’ll explain why keywords are so important, why you should do research before choosing them and how to use tools like AKWP, Ahrefs and Moz for effective keyword research.
Keyword research is a critical part of SEO, and it can be a very time-consuming process. That’s why many people hire an SEO agency or consultant to do it for them.
But if you want to get into the game yourself, there are some great resources that can help you out. Here are some of the best tools to use when doing keyword research:
Google Keyword Planner
The Google Keyword Planner (GKP) is a keyword research tool from Google. It isn’t quite as powerful as some of the other tools on this list, but it does offer some valuable information on search volume and competition level for certain keywords.
SEM Rush offers two tiers of paid plans: basic and premium. The basic plan includes free keyword data and competitive intelligence reports, while the premium plan gives you access to more advanced features like organic traffic estimates and backlink analysis.
The first step in keyword research is to identify your target audience.
If you’re selling a product, who are the people who want it? If you’re providing a service, who needs it?
Once you know who you’re trying to reach, write down as many keywords related to that audience as possible.
For example, if you’re selling a product for mothers of newborns, some keywords might be “moms of newborns,” “newborn baby care” and “toddler parenting.” If you’re providing a service for mothers of newborns, some keywords might be “parenting classes” or “toddler behavior.”
Keyword research is a crucial part of every SEO campaign. It’s far more than just finding a few keywords that your potential customers are searching for in Google. Instead, it’s about finding the right keywords that can help you achieve your business goals.
However, many of us don’t know how to do keyword research the right way. We might be tempted to use the most popular or trending keywords out there, but those can be difficult to rank for and not very profitable. Instead, we need to find keywords that have enough search volume but also have a low competition level so we can rank them easily and earn more money from our website traffic.
When starting a new website, the first thing you need to do is do keyword research. Keywords are the words and phrases that people use when searching for information on Google. They are also called “search terms” or “keywords.”
The main purpose of keyword research is to find profitable keywords that can help generate traffic for your site. If you’re not familiar with keyword research then read this article:
How to Do Keyword Research – The Complete Guide.
The Benefits of Keyword Research:
Keyword research is essential because it helps you understand what people are looking for in relation to your niche, which makes it easier for you to target them with ads (and potential customers). It also enables you to determine how competitive certain keywords are so you can focus on less competitive ones instead of wasting resources on highly competitive ones that will require more work and money out of your pocket in order to rank high enough on Google’s search engine results pages (SERPs).